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Wednesday, January 19, 2011
Trapster Shame
So here I am with this brand new iPhone, a magnificent piece of technology that appears to be nothing more than a glorified games machine? Oh that's right, it has GPS and a web browser, and the ability to store text in the form of calendars, note pads or contact lists.
As we all do when we first become a little inquisitive, we speak to those close to us, and in unanimous applause this app was pointed out to me:
Oh wow! An application that you can have turned on while you're driving, which tells you when you're approaching a speed camera. THAT IS SO COOL! I CAN DRIVE LIKE ABSOLUTE MANIAC AND SLOW DOWN JUST IN TIME TO NOT GET CAUGHT!
Seriously – what is it with people? Great, this app will save people who like to speed a few dollars here and there due to avoiding speeding fines. So what's the problem? They're missing the point! That's what the problem is! Speeding is a dangerous activity. Yes, I know you've done it a thousand times and you're fine and you can tell yourself that if you ever hit someone. Even worse is the fact that this application picks up booze busses. That's right people, if you're too smashed to drive legally, but still sober enough to switch on this app and use it you can get home drunk and still keep your licence – GUARANTEED!
What's that I hear you say? The cops are just revenue raising with all those speed cameras? Well don't speed! If you want to teach those boys in blue a lesson just don't speed! It is just so so easy! There is nothing more pathetic than people who do the wrong thing and then crack it when they get caught. If you have ever known anyone that works in the police force, the CFA or in an emergency ward you'll see that revenue-raising is not the aim here.
This is the worst form of marketing – addressing a disgusting need of people: to avoid rules that actually benefit society overall. Anyone involved in this should be ashamed. This app would have my full support if it had audible speed limit warnings so that you would never accidently drive faster than the limit – that would improve safety, not just help you avoid getting caught.
So yes, there is a need being addressed. Yes, the creators are probably earning a tidy little income off it, but no, this is not the kind of marketing and product development Orphan Marketing condones.
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