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Orphan Marketing is a free, personalised, online Marketing consultancy that will help you discuss and plan your marketing. CLICK HERE to drop an email right now. You can expect a detailed response within 48 hours. The full Orphan Marketing website is under construction, and should be accessible mid Feb 2011.

Tuesday, May 3, 2011

Who is Lex Garey?


When I look around at the sorry state of the world in all its impoverished misery I sometimes find myself scratching my head and wondering which cause I should get behind and where I can really make an impact.


The sad part is that no individual can make an impact – it is the collective work of thousands of people that makes a difference. This is sad and I feel bad for these guys. As much as we all want to help and would prefer that people didn't have to suffer, there is an element within us all that likes to have direct influence and be able to see that.


Then I came across Lex Garey.


Who is he?

This is a young guy who likes to write. The topic of choice is connectivity – the ways in which humans manage to connect and intertwine their lives. He is intensely interested in how people manage to have deep and meaningful connectinos in seemingly innoucuous interactions. Very interesting material and he appears to be a really interesting writer.


More interesting, however, is the fact I came across his mission to get to Australia and immediately wanted to contribute. (Check it out) The interesting part for me is that I saw this and immediately wanted to help. Sure, I know that there are 1000 charities that are available to donate to, and they're only a small or two click away, but here I am hearing about a guy who has been giving a chance to come to Australia and experience the amazing thing that is a creative forum.


All he needs to do is raise $2,000.


I've thrown in $50 towards this. It's a mere 2.5% of the overall but it'll help. The concerning thing for me is that starving children etc are clearly in greater need for help than Lex – yet I want to help Lex much more. He isn't being forceful, he is simply putting out the message "I need to raise some cash to get to Australia – want to help?". Part of the appeal is that there is an endpoint. $2000 is attainable, whereas curing world hunger and poverty seems insurmountable.


Orphan Marketing is very much committed to helping people get out there and build careers. But the Orphan Marketing brand is simply an extension of my values and what I want to do. To contribute to this guy having the trip of a lifetime is a real buzz for me. More to the point, I just love how ridiculous it is! Out of nowhere some people from The Hub in Melbourne have decided to get together to bring this guy across. It's strange and amazing. It's just strange enough to want to be a part of.


Good luck to you Lex – hope you make it!



While you're here - follow Lex on Twitter @lex_garey

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